Our original objective is as important as ever: the Midlands is a great place - at the heart of England - to make TV, radio and film. It is not the north, nor is it the south, although it is similar in audience size. It deserves equal representation in output and production. A major incentive to Midlands production would be the migration of Commissioners from all the public service broadcasters into the region. 

The equitable and transparent allocation of broadcasting expenditures in the 3 nations and 9 English regions, factoring A: the number of people who live in each of them, and B: a more granular approach to monitoring by OFCOM, aligned to the 12 sub-divisions of the United Kingdom utilised by Government for statistics, for much greater clarity and reporting. In addition, broadcasters to migrate commissioning, getting closer to ideas, stories and creative talent.

The broadcasters to accurately and positively reflect the rich and diverse culture of all parts of the United Kingdom. To provide equal and fair visibility for all those who pay for their services either through public subscription or funding, or from the advertising revenues generated across the regions. In this respect, the Midlands & East of England are severely under-represented.

The creation of a Midlands audio centre by the BBC, making a greater use of the existing network and drama studios in Birmingham. The Midlands to become a base for more network radio production for existing and new BBC stations, as well as a Podcast centre of excellence. 

The allocation of a Midlands fund for scripted radio and television, encouraging programme makers to set up or stay in the region - building a force and pipeline for future growth. Tax incentives and easier access to production grants and funding will help to revitalise the region.

Programme makers to employ the vast wealth of freelance creative talent in the region whenever it is possible to do so. The talent is here. 

The encouragment of investment in studios and pre & post production facilities. This will require clear statements of intent and commitment from broadcasters and content makers.  

We believe that all parts of the United Kingdom can replicate the growth of the media production sector in London, but only with a fairer distribution of broadcasting expenditures. This will enable the creation of jobs, facilities and production to a wider section of society. The talent and the stories are everywhere, but a greater focus on every region is needed to unleash this potential. This will require a clear set of objectives and requirements from Government and Ofcom, and much closer monitoring - especially for the 9 English regions. This aim is directly linked to Objective 2.