The promotion of the Midlands as a great place - at the heart of England - to make TV, radio and film.

The equitable and transparent allocation of broadcasting expenditures in the 3 nations and 9 English regions, factoring A: the number of people who live in each of them, and B: a more granular approach to monitoring by OFCOM, aligned to the 12 sub-divisions of the United Kingdom utilised by Government for statistics- for much greater clarity across England.

The broadcasters to accurately and positively reflect the Midlands' rich and diverse cultural output and to provide more visibility for the people and places of this region. 

The creation of a Midlands audio centre by the BBC, making a greater use of the existing network and drama studios in Birmingham. The Midlands to become a base for more network radio production for existing and new BBC stations, as well as a Podcast centre of excellence.

The allocation of a Midlands fund for scripted radio and television, with Commissioners based in the region, closer to stories and creative talent. Encouraging programme makers to set up or stay in the region - building a force and pipeline for future growth. Tax incentives and easier access to production grants and funding will help to revitalise the region.

Programme makers to employ the vast wealth of freelance creative talent in the region.

The encouragment of investment in studios and pre & post production facilities, with clear statements of intent and commitment from broadcasters and content makers. 

We firmly believe that all parts of the United Kingdom can replicate the growth in the UK's production sector, but only with a fairer distribution of broadcasting expenditures. This will enable the creation of jobs, facilities and production from a wider section of society. The talent and the stories are here, but a greater focus on every region is needed to unleash this potential.