The case for the Midlands
How much of that expenditure is in the Midlands?
Precise figures are hard to come by but we estimate that little more than £100 million is spent on radio and TV programme making in the East and West Midlands each year. In other words, less than 2% of programme making expenditure comes our way.
With figures like these, it is obvious that the Midlands is now severely under-represented by the broadcasters. In recent years, much needed investment and jobs have gone elsewhere whilst cutbacks have led to the closure of 3 major studio facilities in the Midlands (2 in Birmingham and 1 in Nottingham).
The result is that the profile of the Midlands region in the national consciousness has significantly diminished - thanks to a broadcasting establishment that divides England into two areas: London and 'outside the M25'. This last designation is often seen as being one large area, somewhere north of Watford. In fact, there are several component and separate parts to the nation. It is too simple to think of England as being divided into two parts, not alone the United Kingdom.
Somewhere in the middle, not being north or south, the East & West Midlands have become ignored and largely forgotten regions. The 11 million people who live here do not see themselves, their localities, hear their voices or get the chance to share their talents and creativity as easily as some other - more recognised - parts of the country can.